Growing Our Panel to Keep It Fresh
To meet the changing needs of clients, we are continuously refreshing our panel with new members. Over 1,000 brand new consumers and businesses register with us each month!
Our most successful method of attracting new members is through our current Panel Membership. We do this by:
- Directly talking with our panel members
- Engaging with them on our Facebook page and other social media
- Incentivised referral programs
We also use a variety of platforms to increase our presence in the research space and to actively recruit and grow our panel with fresh members.
These platforms include facebook with over 4000 likes
- YouTube
- Advertising online and offline
- Search engine marketing
- Incentivised panel referrals
- Local community groups
- Telephone
- And other methods
We have found the recruitment to be fantastic by the way – my manager actually thanked me for recommending Stable as she hadn’t used you guys before
We were really thrilled with the quality of the participants on the Panadol boards. The mums in particular were really engaging and provided terrific insights. Thanks to you and your team for all their hard work.
